Raoul

Today’s guest is Andrya Allen, Founder of Vox Verba, which is a marketing data insight tool that applies the use of qualitative research and positive psychology. In this episode, Andrea shares how using your customers’ language can amplify the growth of your business. We’ll also hear about brand archetypes and why Andrya thinks they are…

In today’s episode, Ivana and Raoul are joined by expert growth marketer Jeromy Sonne of Moonshine Marketing. Jeromy has been running ads on Snapchat, Tik Tok, and Reddit for years and joins us to talk about rolling out ads on different channels. The three get into the differences between the main platforms, what does and…

In today’s episode, Ivana and Raoul discuss the upcoming changes with Google Analytics and how the replacement service will look. Together, Ivana and Raoul explain the importance of understanding statistics before trying to utilize them, new features in Google Analytics 4, and what to do ahead of the full rollout to prepare your business. Topics…

In today’s episode, Ivana and Raoul discuss the iOS 14 update and how it could potentially affect entrepreneurs. They’ll get into data collection, the importance of giving conscious permission for it, and what you should start looking at ahead of the update rollout.   Topics covered in this episode: –      The uncertainty that…

In today's episode, Ivana and Raoul discuss the influence of Amazon on your ecommerce business. As the platform continues to become even more common, influenced by the COVID-19 pandemic, it presents complex challenges for sellers to overcome. Together, Ivana and Raoul discuss diversifying from the Amazon storefront, building your brand outside of Amazon, and the…

What are the must-have trends in your store for 2021? That’s what our hosts will answers for us today. There is a special focus on custom packaging, omni-channel shopping, and product videos. We’ll also hear about sustainable improvements for your brand, creating personal experiences for your customers, and combining your online and offline experiences. Follow…

Ivana and Raoul are joined by Guido in this episode. He is a cognitive psychologist, consultant, and someone prolific and supportive of the Magento community. This week’s focus is on the Magento platform and conversion rate optimization (CRO). Along with Ivana and Raoul’s insights, Guido explains when to use Magento, the pros and cons of…

In today’s episode, Raoul is off while Ivana is joined by Nedim Sabic, an SEO consultant based in Stuttgart, Germany. Nedim is here to discuss how he ended up as an SEO expert, common SEO misunderstandings, and how to make an informative landing page. Some of the conversations today are centered around usability, emerging SEO…

Ivana and Raoul discuss reports and how to utilize them for your success. Which reports are relevant to your business and how often do you need to run them? Our hosts are going to answer this for us today. Additionally, we’ll hear about whether or not visuals matter when it comes to reports, why you…

In today’s episode, Ivana and Raoul continue the discussion about the most overlooked mistakes people make in ecommerce. This week’s focus is on ad campaigns and KPIs. How do you know what metrics to track and how to apply that data? Some discussions in this edition include the importance of tracking your conversions, which KPIs…