Raoul

In today’s episode, Ivana and Raoul continue the discussion about the most overlooked mistakes people make in ecommerce. There are plenty of areas that are neglected in ecommerce, but how can you easily switch focus and drive your business’ growth? Creating and building brand loyalty, enhancing the customer experience, and targeting your true audience are…

This week, Ivana and Raoul are joined once again by Nabeel Azeez, a direct response copywriter and co-owner of Dropkick Copy based out of Dubai. Today they discuss email copywriting tips and an email campaign you can implement to boost your Black Friday and Cyber Monday sales. Ivana, Raoul, and Nabeel discuss creating a continuous…

This episode is focused on some of the most common mistakes in ecommerce. As an entrepreneur starting out in any industry, mistakes are unavoidable. Ivana and Raoul lend you some of their firsthand experience to help you learn what to avoid, and where to invest. Some topics of discussion in today’s episode are the biggest…

Nabeel Azeez is chatting with Ivana in this edition. He is a direct response copywriter and owner of copywriting agency Dropkick Copy in Dubai. Today they discuss email marketing and how to optimize them to work for you.  We hear about the most important email sequences to implement, what type of campaigns work in ecommerce,…

In today’s episode, Ivana is joined by Ian Schechter, an author and ecommerce business owner. They will discuss building your landing page and how to create an inviting and functional experience for your customers. They get into the importance of copy, creating an attention-grabbing landing page, and why you don’t need to have the best…

In todays episode, Ivana and Raoul discuss dealing with disappointments in both your personal life and business. Everyone faces disappointment in some aspect of their life eventually, the question is how do you overcome it? Some things that come up in this episode are what causes disappointment, creating clarity to change your perspective, and the…

In todays episode, Ivana and Raoul discuss the ongoing impacts of COVID-19 on your ecommerce business. The world is a stressful, unpredictable place right now. How do you prevent burnout and reclaim your focus? Ivana and Raoul get into refocusing on your goals, how different sectors of the economy have been impacted by lockdown, and…

In today's episode, Ivana is still on holiday and Raoul is once again joined by his business partner Vincent. The topic of discussion this time is YouTube ads. Facebook ads, Google ads and YouTube ads – they’re all the same right? Wrong. Each platform has a different type of audience and you need to strategize…

Today, Ivana is joined by guest Gabriel Gascon to discuss starting out in online marketing and how to scale up your strategy as you grow. Having your business unexpectedly grow is great, but what do you do if you haven’t prepared for the demand? Don’t worry, all hope is not lost if you find yourself…

In today’s episode, Ivana is on holiday and Raoul is joined by his business partner Vincent. Fittingly, the topic of discussion in this episode is partnerships. You can’t build a business alone, so how do you build your team and create strong and meaningful outside collaborations? You’ll hear the answers to these questions from two…